AMD said on Tuesday, its first integrate of the microprocessor and graphics processing unit of Fusion series chip Brazos has begun for shipment.
AMD also said that the company will be in 2011 to gross margin, higher than the previous 44% to 48% setting goals 40% to 45%. And the company set long-term profit margins also can achieve the target by 50%.
AMD Fusion series chip delivery marks with Intel's competition AMD into a new era. The widespread view that the AMD in microprocessor field strength than Intel, but AMD hopes to depend on from the acceleration of processing unit (ATI APU) technology are obtained the initiative. AMD in 2006 to $5.4 billion bought ATI.
Graphics processing functions normally by single chip to realize. Will graphics processing unit and microprocessor together will help decrease the cost of production, improving series of applications, such as hd video broadcast performance.
AMD executives said Fusion series first chip code-named Brazos, the chip has on Tuesday computer oriented by the chip manufacturers shipped, the computer as early as next listed in early January. This kind of chip can reduce power consumption, make the notebook computer batteries 3000ibs reach 10 hours.
Based on Brazos design chips make AMD first has a paragraph for emerging tablet computer market. AMD CEO Dirk Meyer (Dirk has Meyer) said: "you will soon see based on AMD chip tablet computer."
At AMD, Intel rapidly after the takeover ATI could strengthen the product line. Intel recently announced the launch of new Sandy Bridge series of chip. This series of chip also integrate the graphics processing unit and microprocessor, is expected to AMD Brazos series chip at the same time for shipment.
AMD product group senior vice President Rick · Bergman Bergman) said Rick, AMD APU more powerful, and make use of from Microsoft relatively new graphics processing technology. Besides influence AMD chip design besides, Fusion strategy also will trigger a software change. AMD must persuade program developers using the APU the unique functions. Previously, software companies only mostly developed the same version of the software, make its can also run in AMD and Intel chips on top.
AMD also revealed that the future products plan, including one paragraph based on Fusion plan code-named Llano high-end chip, the chip in 2011 medium-term shipment. AMD but displayed on the Zambezi desktop computer chips, this is the one integrated graphics processing unit, and most integrated eight processing core chip, mainly for gamers market.
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